Both companies have created job listing sites for college students and recent graduates, but WayUp co-founder and CEO Liz Wessel told TechCrunch they’re complementary in a rather specific way.
The key, she said, is search engine optimization — after all, that’s where job seekers usually start looking for opportunities. And while WayUp’s student profiles do well on Google (in some cases ranking above LinkedIn), Wessel said Looksharp has better SEO when it comes to job listings.
For that reason — and because WayUp and Looksharp “had similar users but not the same users” — the two companies started discussing a partnership, which eventually turned into a conversation about a possible acquisition.
WayUp isn’t disclosing the financial terms of the deal. Looksharp had raised more than $10 million in funding from investors, including 500 Startups, Artis Ventures, Kapor Capital and Subtraction Capital. WayUp, meanwhile, has raised nearly $9 million.
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