CtrlShift, an audience-focused marketing solutions company, has launched its global suite of managed end-to-end solutions, r3 (r-cube).
The suite of managed solutions applies deep insights based on complex data to deliver smarter and highly targeted digital campaigns for brands across multiple channels. r3 – relevance, response, results – uses data, technology and human expertise to help marketers better plan and run their digital brand campaigns to deliver the right ads to the right audience on the right channels. Brand marketers simply need to provide a brief of their desired campaign outcomes, and using r3, CtrlShift strategises and executes a multi-channel campaign to deliver the desired results.
Insights generated by r3 are also beyond basic impressions of ‘clicks’ and ‘views’. They include gender, browsing behaviour, intent and affinities. The reports comprehensively measure the performance and effectiveness of each digital campaign, empowering marketers to strategise the next steps for their campaigns.
Read more at Digital Market Asia