YouTube Is Helping to Sell a Lot of Makeup

The brainchild of a YouTube sensation, Ipsy is bringing in $150 million a year.


With 2.2 million followers on Instagram and 3.1 million on Facebook, Phan is a beauty dynamo. The launching point of her empire is a YouTube channel, where she has amassed 8.7 million subscribers since 2006. The 29-year-old former waitress came into prominence as a result of her channel, where she shared tips on how to take a selfie and how to fix shattered blush. Since becoming one of the most followed beauty vloggers on the site, she has walked the fine line between the earnest beauty product recommendations that first gained her a following and her burgeoning businesses. Among her commercial interests are the beauty-box subscription service Ipsy, a makeup line called em by Michelle Phan, and the lifestyle network Icon.


Phan has an uncanny ability to create buzz and turn it into profit. Ipsy has raised more than $103 million in venture capital funding since it was founded in 2011; it has been profitable for more than three years, and its annual revenue is $150 million. It’s also talked about a lot more than main rival Birchbox these days, according to new data from Crimson Hexagon.


“Partnering with creators on YouTube and Instagram has been part of Ipsy’s strategy from the very beginning,” said Ipsy President Jennifer Goldfarb. “We believe that digital content creators are the new source of inspiration in beauty and have become the biggest influence in consumer’s purchasing decisions.”


Read more at Bloomberg


CtrlShift eyes expansion beyond Asia

CtrlShift, a digital marketing company, is eyeing to expand beyond Asia over the next few years, with US and Europe under its radar, as its hopes to tap on the growing demand for digital advertising. The company currently has presence in Singapore, Malaysia, Indonesia, Thailand and the Philippines.


“We are now expanding to China and thereafter US and Europe. Within Southeast Asia (SEA), we are also exploring opportunities in Vietnam – an emerging market where we see strong growth potential for its digital advertising market. By entering the market early, we will have a head start in tapping on the country’s increasingly affluent and urbanised population as the market grows,” said CrtlShift chief executive officer Deepika Nikhilender.


Deepika added that entering into the China market provides CrtlShift with the access to where the bulk of the demand of digital advertising is coming from. “Considering China is responsible for a huge part of digital advertising demand, expanding into China would make perfect economic sense. Currently, China is the second biggest digital advertising market worldwide with digital ad spend estimated to increase by 25.1% to hit US$22.4 billion this year,” she explained.


Bizzabo Partners with CoinDesk and Brings Bitcoin Payments to Conferences

Today Bizzabo and CoinDesk announced a partnership to allow event attendees of Consensus Conference to pay for their event registration with Bitcoin.


Bitcoin is a fast growing alternative currency that is poised to play an increasingly important role in online transactions. According to, the number of Bitcoin transactions has increased by approximately 110% between September 2015 and September 2016.


Seeing a sizable market opportunity, and wanting to alleviate the frustration faced by a growing number of organisers and event goers, Bizzabo, a pioneering events management tech startup, updated their event registration system to be able to accept Bitcoin payments. The company launched this innovative feature by teaming up with CoinDesk to allow their 1,500 Consensus Conference attendees to actually pay for a ticket with Bitcoin for the first time in the event’s history.


Read more at EventIndustryNews


Ipsy is focused on content creation and the individuals who create it — even if that content doesn’t directly generate revenue. Almost all of the company’s $150 million in revenue last year came from the $10 monthly fee from its 1.5 million members, said Jennifer Goldfarb, Ipsy’s president and cofounder along with Michelle Phan, the pioneer of the beauty influencer movement online, and Marcelo Camberos. “It’s important,” Goldfarb said of the company’s personalized subscription service. “But more powerful is the creators and working with the community of creators we work with. She [Phan] inspired a generation. It’s amazing the world she’s opened up. Today you can tell your parents I want to be a beauty content creator.”
On Friday, the company hosted its first Creator Day in New York at the Dream Hotel to foster the growth of aspiring influencers and build its community of engaged, beauty content creators. The event was part of Generation Beauty, a two-day beauty event sponsored by Ipsy that took place Saturday and Sunday at the Brooklyn Cruise Terminal in Brooklyn had representation from 34 beauty brands and 4,000 attendees.

For Creator Day specifically, Goldfarb said 300 individuals with varying sized followings were invited to partake.


Read more at Persian Fasion


Bizzabo and TINT have partnered to allow event planners to turn the content generated by attendees into something meaningful. TINT makes it easy for organizers to display social media content on the web, or on a display at your event in order to bring your target audience closer to what’s happening online.

TINT is a platform that collects community’s content and then makes it easy for an organiser to curate the best posts and display them anywhere via their Social Wall. (See below for an example).


Read more at The Bizzabo Blog