Ipsy is focused on content creation and the individuals who create it — even if that content doesn’t directly generate revenue. Almost all of the company’s $150 million in revenue last year came from the $10 monthly fee from its 1.5 million members, said Jennifer Goldfarb, Ipsy’s president and cofounder along with Michelle Phan, the pioneer of the beauty influencer movement online, and Marcelo Camberos. “It’s important,” Goldfarb said of the company’s personalized subscription service. “But more powerful is the creators and working with the community of creators we work with. She [Phan] inspired a generation. It’s amazing the world she’s opened up. Today you can tell your parents I want to be a beauty content creator.”
On Friday, the company hosted its first Creator Day in New York at the Dream Hotel to foster the growth of aspiring influencers and build its community of engaged, beauty content creators. The event was part of Generation Beauty, a two-day beauty event sponsored by Ipsy that took place Saturday and Sunday at the Brooklyn Cruise Terminal in Brooklyn had representation from 34 beauty brands and 4,000 attendees.
For Creator Day specifically, Goldfarb said 300 individuals with varying sized followings were invited to partake.
Bizzabo and TINT have partnered to allow event planners to turn the content generated by attendees into something meaningful. TINT makes it easy for organizers to display social media content on the web, or on a display at your event in order to bring your target audience closer to what’s happening online.
TINT is a platform that collects community’s content and then makes it easy for an organiser to curate the best posts and display them anywhere via their Social Wall. (See below for an example).
New management team at CtrlShift tasked with cementing company’s position as an audience solutions company. Marketing solutions company CtrlShift has announced three new appointments to its management team, just under two years after it’s initial formation. Deepika Nikhilender has been named its new chief executive officer (CEO), while former CEO and co-founder Rene E. Menezes will join fellow co-founders Pete Yoong and Reza Behnam on the company’s board of directors. Shelly Maneth joins as chief financial officer (CFO), while Serm Teck Choon, currently head of product, has been given the additional responsibility of country head of Malaysia.
The U.S. Department of Commerce released the 2016 Financial Technology Top Markets Report, a market analysis report on the global FinTech sector, affirming the significant role played by China’s P2P lending industry that has attracted much attention and confirming the rapid growth of China’s P2P lending market.
Chinese P2P lending platform Dianrong.com is specifically mentioned by the report, singled out by the U.S. Department of Commerce as a model in China’s P2P lending industry, “leading the segment” of China’s P2P lending market.
Over the past few years Lirone Glikman, the author of the article, Business Relationship Expert, Keynote Speaker & Blogger | Honorary adviser to the UN NGO Committee on Sustainable Development, has been following one of her favorite events related startups: Bizzabo, an all-in-one SaaS platform for organizers of professional events. She saw Bizzabo evolving from an event-networking app to a robust holistic solution for marketers and event planners. She watched them as they grew from a team of a few people into a global company with offices in both New York and Tel Aviv. What she always noticed about Bizzabo was the unique culture they were able to develop alongside their global success.
As a company that puts so much emphasis on event participants’ experience, the author was sure they would have a lot to share about the experience they are making internally for their employees. She talked to their co-founder and CMO Alon Alroy to understand how they’ve formed a great culture that really benefits the employees and their company (aside from sharpening their ping-pong skills).
Based on his vision and experience, Alon shared the key components that make up an excellency-driven culture that all companies can embrace:
1. Understand what your culture is
2. Find people who are a value fit vs. a social fit
3. Emphasize effective communication through creative engagements