CtrlShift, a digital marketing company, is eyeing to expand beyond Asia over the next few years, with US and Europe under its radar, as its hopes to tap on the growing demand for digital advertising. The company currently has presence in Singapore, Malaysia, Indonesia, Thailand and the Philippines.
“We are now expanding to China and thereafter US and Europe. Within Southeast Asia (SEA), we are also exploring opportunities in Vietnam – an emerging market where we see strong growth potential for its digital advertising market. By entering the market early, we will have a head start in tapping on the country’s increasingly affluent and urbanised population as the market grows,” said CrtlShift chief executive officer Deepika Nikhilender.
Deepika added that entering into the China market provides CrtlShift with the access to where the bulk of the demand of digital advertising is coming from. “Considering China is responsible for a huge part of digital advertising demand, expanding into China would make perfect economic sense. Currently, China is the second biggest digital advertising market worldwide with digital ad spend estimated to increase by 25.1% to hit US$22.4 billion this year,” she explained.
Today Bizzabo and CoinDesk announced a partnership to allow event attendees of Consensus Conference to pay for their event registration with Bitcoin.
Bitcoin is a fast growing alternative currency that is poised to play an increasingly important role in online transactions. According to Blockchain.info, the number of Bitcoin transactions has increased by approximately 110% between September 2015 and September 2016.
Seeing a sizable market opportunity, and wanting to alleviate the frustration faced by a growing number of organisers and event goers, Bizzabo, a pioneering events management tech startup, updated their event registration system to be able to accept Bitcoin payments. The company launched this innovative feature by teaming up with CoinDesk to allow their 1,500 Consensus Conference attendees to actually pay for a ticket with Bitcoin for the first time in the event’s history.
Read more at EventIndustryNews
Ipsy is focused on content creation and the individuals who create it — even if that content doesn’t directly generate revenue. Almost all of the company’s $150 million in revenue last year came from the $10 monthly fee from its 1.5 million members, said Jennifer Goldfarb, Ipsy’s president and cofounder along with Michelle Phan, the pioneer of the beauty influencer movement online, and Marcelo Camberos. “It’s important,” Goldfarb said of the company’s personalized subscription service. “But more powerful is the creators and working with the community of creators we work with. She [Phan] inspired a generation. It’s amazing the world she’s opened up. Today you can tell your parents I want to be a beauty content creator.”
On Friday, the company hosted its first Creator Day in New York at the Dream Hotel to foster the growth of aspiring influencers and build its community of engaged, beauty content creators. The event was part of Generation Beauty, a two-day beauty event sponsored by Ipsy that took place Saturday and Sunday at the Brooklyn Cruise Terminal in Brooklyn had representation from 34 beauty brands and 4,000 attendees.
For Creator Day specifically, Goldfarb said 300 individuals with varying sized followings were invited to partake.
Read more at Persian Fasion
Bizzabo and TINT have partnered to allow event planners to turn the content generated by attendees into something meaningful. TINT makes it easy for organizers to display social media content on the web, or on a display at your event in order to bring your target audience closer to what’s happening online.
TINT is a platform that collects community’s content and then makes it easy for an organiser to curate the best posts and display them anywhere via their Social Wall. (See below for an example).
Read more at The Bizzabo Blog
New management team at CtrlShift tasked with cementing company’s position as an audience solutions company. Marketing solutions company CtrlShift has announced three new appointments to its management team, just under two years after it’s initial formation. Deepika Nikhilender has been named its new chief executive officer (CEO), while former CEO and co-founder Rene E. Menezes will join fellow co-founders Pete Yoong and Reza Behnam on the company’s board of directors. Shelly Maneth joins as chief financial officer (CFO), while Serm Teck Choon, currently head of product, has been given the additional responsibility of country head of Malaysia.