News

Graduway convenes its Global Leaders Summit 2016 at the University of Oxford
16/11/2016

Graduway, the leading provider of alumni networking platforms, convenes its fourth Global Leaders Summit (GLS).

 

GLS 2016 is being held at the University of Oxford with an expected capacity crowd of 250 delegates.

 

Leaders from more than 20 countries, and across both academic and corporate institutions, will gather to discuss global best practice in alumni relations and to hear about the future opportunities and challenges facing the profession.

 

GLS 2016 is proud to host over 20 speakers from some of the world’s leading institutions including the University of Toronto, St. John’s International School, Brunel University London, the Holderness School, University College London, the University of Oxford, Johns Hopkins University, University of Southern California, Grenzebach Glier and Associates, Blackbaud, LinkedIn, Salesforce.org, University of Pennsylvania, Longwood University, Curran Consulting Group, Emojiee Consultancy and Hult International Business School.

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YouTube Is Helping to Sell a Lot of Makeup
31/10/2016

The brainchild of a YouTube sensation, Ipsy is bringing in $150 million a year.

 

With 2.2 million followers on Instagram and 3.1 million on Facebook, Phan is a beauty dynamo. The launching point of her empire is a YouTube channel, where she has amassed 8.7 million subscribers since 2006. The 29-year-old former waitress came into prominence as a result of her channel, where she shared tips on how to take a selfie and how to fix shattered blush. Since becoming one of the most followed beauty vloggers on the site, she has walked the fine line between the earnest beauty product recommendations that first gained her a following and her burgeoning businesses. Among her commercial interests are the beauty-box subscription service Ipsy, a makeup line called em by Michelle Phan, and the lifestyle network Icon.

 

Phan has an uncanny ability to create buzz and turn it into profit. Ipsy has raised more than $103 million in venture capital funding since it was founded in 2011; it has been profitable for more than three years, and its annual revenue is $150 million. It’s also talked about a lot more than main rival Birchbox these days, according to new data from Crimson Hexagon.

 

“Partnering with creators on YouTube and Instagram has been part of Ipsy’s strategy from the very beginning,” said Ipsy President Jennifer Goldfarb. “We believe that digital content creators are the new source of inspiration in beauty and have become the biggest influence in consumer’s purchasing decisions.”

 

Read more at Bloomberg

 

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CtrlShift eyes expansion beyond Asia
26/10/2016

CtrlShift, a digital marketing company, is eyeing to expand beyond Asia over the next few years, with US and Europe under its radar, as its hopes to tap on the growing demand for digital advertising. The company currently has presence in Singapore, Malaysia, Indonesia, Thailand and the Philippines.

 

“We are now expanding to China and thereafter US and Europe. Within Southeast Asia (SEA), we are also exploring opportunities in Vietnam – an emerging market where we see strong growth potential for its digital advertising market. By entering the market early, we will have a head start in tapping on the country’s increasingly affluent and urbanised population as the market grows,” said CrtlShift chief executive officer Deepika Nikhilender.

 

Deepika added that entering into the China market provides CrtlShift with the access to where the bulk of the demand of digital advertising is coming from. “Considering China is responsible for a huge part of digital advertising demand, expanding into China would make perfect economic sense. Currently, China is the second biggest digital advertising market worldwide with digital ad spend estimated to increase by 25.1% to hit US$22.4 billion this year,” she explained.

 

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Bizzabo Partners with CoinDesk and Brings Bitcoin Payments to Conferences
12/10/2016

Today Bizzabo and CoinDesk announced a partnership to allow event attendees of Consensus Conference to pay for their event registration with Bitcoin.

 

Bitcoin is a fast growing alternative currency that is poised to play an increasingly important role in online transactions. According to Blockchain.info, the number of Bitcoin transactions has increased by approximately 110% between September 2015 and September 2016.

 

Seeing a sizable market opportunity, and wanting to alleviate the frustration faced by a growing number of organisers and event goers, Bizzabo, a pioneering events management tech startup, updated their event registration system to be able to accept Bitcoin payments. The company launched this innovative feature by teaming up with CoinDesk to allow their 1,500 Consensus Conference attendees to actually pay for a ticket with Bitcoin for the first time in the event’s history.

 

Read more at EventIndustryNews

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MICHELLE PHAN’S IPSY: BREEDING CONTENT CREATORS WITH CREATOR DAY
19/09/2016

Ipsy is focused on content creation and the individuals who create it — even if that content doesn’t directly generate revenue. Almost all of the company’s $150 million in revenue last year came from the $10 monthly fee from its 1.5 million members, said Jennifer Goldfarb, Ipsy’s president and cofounder along with Michelle Phan, the pioneer of the beauty influencer movement online, and Marcelo Camberos. “It’s important,” Goldfarb said of the company’s personalized subscription service. “But more powerful is the creators and working with the community of creators we work with. She [Phan] inspired a generation. It’s amazing the world she’s opened up. Today you can tell your parents I want to be a beauty content creator.”
On Friday, the company hosted its first Creator Day in New York at the Dream Hotel to foster the growth of aspiring influencers and build its community of engaged, beauty content creators. The event was part of Generation Beauty, a two-day beauty event sponsored by Ipsy that took place Saturday and Sunday at the Brooklyn Cruise Terminal in Brooklyn had representation from 34 beauty brands and 4,000 attendees.

For Creator Day specifically, Goldfarb said 300 individuals with varying sized followings were invited to partake.

 

Read more at Persian Fasion

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