r3: CtrlShift’s new data-driven solution suite

CtrlShift, an audience-focused marketing solutions company, has launched its global suite of managed end-to-end solutions, r3 (r-cube).


The suite of managed solutions applies deep insights based on complex data to deliver smarter and highly targeted digital campaigns for brands across multiple channels. r3 – relevance, response, results – uses data, technology and human expertise to help marketers better plan and run their digital brand campaigns to deliver the right ads to the right audience on the right channels. Brand marketers simply need to provide a brief of their desired campaign outcomes, and using r3, CtrlShift strategises and executes a multi-channel campaign to deliver the desired results.


Insights generated by r3 are also beyond basic impressions of ‘clicks’ and ‘views’. They include gender, browsing behaviour, intent and affinities. The reports comprehensively measure the performance and effectiveness of each digital campaign, empowering marketers to strategise the next steps for their campaigns.


Read more at Digital Market Asia

Chinese peer-to-peer lending meets Blockchain as Dianrong joins the Hyperledger project

According to a recent press release by Chinese peer-to-peer lending platform,, the company is set to join the Hyperledger Project, one of the world’s biggest blockchain initiatives. became the first P2P company from China to join the Hyperledger project.

Joining Hyperledger is a crucial part of Dianrong’s strategy which is focused on making a foray into the blockchain industry. While there is a continued implementation of P2P regulations, Dianrong says that it is committed to being open to various financial technologies.

The Hyperledger Project was first started in2015 by the Linux Foundation with the focus of it being a vehicle to develop open, cross industry, global blockchain standards. Hyperledger project was also meant to develop enterprise technologies that function to make certain operations cost-effective. Hyperledger’s founding members include Intel, JP Morgan, IBM and financial organizations such as the German Stock Exchange and The Chicago Board of Trade. As of today, the Hyperledger Project has over 100 members which include Chinese communication companies such as the Wanda Network Technology Group, Huawei, Hang Seng Electronics and Chinese online finance companies. Dianrong is the only peer to peer Chinese company out of all the current 22 Chinese companies that are currently Hyperledger members.

This past summer, Dianrong’s CEO told the Lendit Summit that Diarong is going to invest $30-$40 million towards blockchain research and internet lending technology. The company was going to focus its research on internet trust protocols, a field that is very important for peer to peer lending.’s company spokesman recently told the media that the company was researching on how blockchain technology can best be utilized for credit lending, consumer finance and contract validation. also says that it had built a self-controllable blockchain infrastructure that allows other similar companies such as banks and manufacturers to join and share and use related information. Dianrong’s blockchain infrastructure also allows the involved companies to share information pertaining to financial trading and asset management.’s company spokesman further said that will continue engaging various parties and cooperating partners.


Read more at: FTreporter



more Becomes the First Chinese P2P Company to Announce Participation in Hyperledger Blockchain Project

The Chinese P2P platform officially announced it is joining one of the world’s biggest blockchain alliances, the Hyperledger Project. is the first Chinese P2P company to successfully join the project.


Joining Hyperledger marks an important milestone for Dianrong (formerly SinoLending) as it attempts to make inroads into the blockchain industry. With the implementation of peer to peer regulations, Dianrong says it is dedicated to staying open to various financial technologies.’s spokesperson commented that “blockchain technology allows anonymous transactions to take place between two mutually unfamiliar entities, and can thus be used in Internet lending models. is also researching how blockchain technology can be used in the fields of consumer finance, credit lending, and contract verification.” says it has built a self-controllable blockchain infrastructure. “This infrastructure allows other similar companies in the industry, manufacturers and banks, etc. to join, where they can share and utilize related information, as well share information related to financial trading and asset management,” the company states in a press release.


Read more at PR Newswire and Cryptocoins News

more Rated Among “Top 50 Chinese Enterprises with Highest Growth Value”

Recently, in the “2016 Top 50 Chinese Enterprises with Highest Growth Value” Chart jointly released by CVInfo and iResearch,, a well-known internet finance company in China, by virtue of its outstanding performance and market recognition in the field of financial technology, rose above many competitors and was successfully ranked among the top 50 enterprises with highest growth value.


The enterprises that made it to the chart with include Zhihu, Bilibili,, Himalaya and other such enterprises which are in leading positions in their respective fields.


Read more at PR Newswire
CEO of Soul Htite: World Internet Conference will Promote China’s Financial Technology to the World

The 3rd World Internet Conference was held from November 16 to November 18 under the theme “Innovation-Driven Internet Development for the Benefit of All – Building a Community of Common Future in Cyberspace”. Differing from the previous two editions of the World Internet Conference, this edition featured an emphasis on financial technology. The subject was touched upon in various forums on topics such as the digital economy, internet+inclusive finance etc. Regarding this change, the leader of the domestic financial technology market, Soul Htite, Founder and CEO of, believes that the gradual rise of financial technology, which has replaced internet finance since the time it entered hibernation after a tightening of policies, is a small spark capable of setting an entire field ablaze. A clear trend in this edition of the World Internet Conference is the government’s active support for innovations in the financial industry and the financial technology revolution that is developing rapidly in China.


Apart from the various new and high-technology products in this World Internet Conference, much attention was placed on the “Internet+Inclusive Finance” forum that concerns hundreds of millions of ordinary people. has been effectively meeting the financial needs of people outside the traditional financial system by using international cutting-edge online lending technology. With its “Group Investing – TuanTuanZhuan” as an example, has established a collection of financing demand information that meets the lending standards of the same type of lenders. Through the real-time matching transaction service function, loan funds are spread out to match the massive loan demands that meet the lending standards of the lenders, thus enabling investors to diversify their investments with a better peace of mind and facilitating lower-cost financing for borrowers.


Read more at PR Newswire