Ipsy is a renewed startup, a beauty website that was founded by Michelle Phan. Ipsy.com launched in 2012; however, the company was first launched on the beta site Myglam.com. Michelle Phan conceptualized and developed the company after her makeup-tip videos on YouTube generating massive views worldwide. The original website, Myglam.com, is still an integral part of what is fast becoming the Ipsy empire. Video tutorials on makeup selection and application are also a vital part of Ipsy’s environment. The goal is to reach those looking for the best beauty advice and tips. Ipsy also encourages seasoned makeup users to share their field-tested beauty advice with others.
Michelle Phan released the Glam Bag subscription program in 2011 with a video on her YouTube channel. The website amassed more than 500,000 users in a short period, and the products sold out each month. Users quickly began to share their own videos relating their experiences with Glam Bag products. Within six months, the site began to experience problems because it was unable to handle the massive amounts of data associated with serving nearly 1 million customers. Phan saw an obvious need to expand to provide current and potential subscribers with the experience they wanted. In September 2012, Phan and co-founders Jennifer Goldfarb, Marcelo Camberos and Richard Frias launched Ipsy.com. The site name was generated from the Latin root “ipse,” meaning self. The idea behind the company was to encourage the exploration, growth and beauty of each individual subscribing to the site. While Phan remains the face of the company, Camberos serves as Ipsy’s chief executive officer (CEO) and Goldfarb serves as president.
Michelle Phan debuted on YouTube in 2007 as a “makeup guru” and has created hundreds of videos and amassed more than 600 million views. Phan’s channel has millions of subscribers, and she serves as a spokeswoman for Lancôme. She has also been featured in Vanity Fair, Forbes, Vogue and Seventeen magazine.
In May 2015, Ipsy launched the Ipsy Open Studios to help teach and develop up-and-coming beauty creators and makeup artists. These studios allow future creators to use studio space for free to practice and develop their skills. The Ipsy Open Studios forum also allows creators access to personal coaching with Phan and to conferences and networking events. Many creators are developing career-changing connections and tips and tricks that will propel their futures. This studio program is also quickly becoming a marketing tool for Ipsy and has led to a steady increase in subscriptions.
The Future of Ipsy
Ipsy faces its most significant competition from Birchbox, a company that offers a similar service for comparative prices. However, Phan argues that Birchbox is less personalized and less devoted to building relationships with subscribers. Birchbox has been successful since its launch in mid-2010. Birchbox has received almost $87 million in venture capital funding as of 2018, but the company has not been as profitable as Ipsy and there are rumors of a takeover.
Ipsy may go public. Bloomberg reports that the company could fetch up to $2 billion in an acquisition.
Read the article on: Investopedia
Graduway, the world’s leading provider of alumni networking and mentoring platforms, today announced it has acquired the alumni relations and career services assets of CampusTap, Inc.
This acquisition further strengthens Graduway’s position as the world’s largest provider of alumni engagement and mentoring software.
Graduway CEO and Founder, Daniel Cohen commented, “We are very excited to welcome CampusTap’s distinguished customers to the Graduway family. I would like to take this opportunity to thank Remy and his outstanding team for making this process so smooth.”
CampusTap Founder, Remy Carpinito commented, “Graduway is well known as a leader in the market in terms of both thought leadership and product innovation and we are excited that we can partner with them to provide the most complete solution for our customers.”
Headquartered in the U.K. with operations in the U.S. and Israel, Graduway is trusted by 600+ education institutions and companies to manage their on-line alumni career communities including UCLA, Johns Hopkins and the University of Oxford. Founded in 2009 by Daniel Cohen, author of ‘Alumni Therapy’, Graduway exclusively hosts the Graduway Leaders Summit as a gathering of leaders and executives in the alumni relations and career mentoring world.
CampusTap was founded to enhance the lives of students in 2013. Originally seeking to replace student ID cards with Near Field Communication (NFC) chips in smartphones, the team found that the technology was ahead of its time. CampusTap uncovered a new opportunity in bridging the gap between career service and alumni relation departments. The CampusTap platform provides an intuitive, career networking and mentoring community where students and alumni partake in meaningful mentorship opportunities and discover groups, jobs and companies aligned with their academic, professional and personal interests.
Read more at: PRNewswire
Event success platform Bizzabo, announced today the close of a $15 million round of equity funding, led by Pilot Growth Equity, with participation from European investment fund Maor and existing investors. The investment brings Bizzabo’s total funding to $30 million, in support of its goal to revolutionize the industry with its unique event cloud technology. The new capital will support the rapidly growing customer base, and will accelerate new product development.
According to a Forrester research, the typical CMO will allocate on average 24% of their total annual budget to professional events, which amounts to more than $500 billion marketing dollars invested in professional live events each year.
Read more at: Forbes
Graduway, the leading provider of alumni software, announced today that it has raised $12.7 million in growth funding from Susquehanna Growth Equity (SGE), representing the company’s single largest investment to date. Existing investors include Gigi Levy, Massa Innovations and SaaS Capital.
Read more at: Graduway Blog
Every year, event professionals from around the world converge on London for the Event Technology Awards—the biggest and most prestigious awards show in the event tech industry. At the Event Technology Awards (commonly referred to as the “Oscars” of the industry), event tech vendors are recognized for building outstanding products capable of improving the work of event organizers and marketers.
This year, Bizzabo was shortlisted for four awards and ended up winning the most recognizable award of them all: the People’s Choice Award for Favorite Event Technology Supplier.