Event success platform Bizzabo, announced today the close of a $15 million round of equity funding, led by Pilot Growth Equity, with participation from European investment fund Maor and existing investors. The investment brings Bizzabo’s total funding to $30 million, in support of its goal to revolutionize the industry with its unique event cloud technology. The new capital will support the rapidly growing customer base, and will accelerate new product development.
According to a Forrester research, the typical CMO will allocate on average 24% of their total annual budget to professional events, which amounts to more than $500 billion marketing dollars invested in professional live events each year.
Read more at: Forbes