Bizzabo, the New York and Tel Aviv-based events management platform, has raised $27 million in Series D funding. Leading the round is Viola Growth, along with new investor Next47.
We’re also told that previous backers, including Pilot Growth, followed on. The new funding brings the total raised by the company to $56 million.
Originally launched in 2012 as a networking app for event attendees, Bizzabo now claims to be the leading end-to-end “Event Success Platform.” As it exists today, one way to describe the cloud-based software is akin to “Salesforce for events”: helping enterprises create, manage and execute every aspect of a live event.
As TechCrunch’s Catherine Shu previously wrote, the SaaS automates time-consuming event tasks related to email, social media and web marketing, and contact management.
There’s an increasing data play, too, with the ability to crunch and analyse event data to help event organisers garner more registrations, increase revenue and improve the overall attendee experience.
“Our vision is to provide a data-driven and personalized journey for attendees,” Bizzabo CEO and co-founder Eran Ben-Shushan tells me. “An 800-person conference should feel like 800 unique in-person event experiences. By leveraging hundreds of data points throughout the attendee journey, our customers can deliver extremely personalised promotion campaigns, custom-tailor the event agenda and proactively cater to each attendee action.”
As an example, Ben-Shushan says an attendee at a user conference can receive recommended sessions, business introductions and even sponsored offers based on interest and intent expressed before, during and after the event.
To that end, Bizzabo says its Series D will be used to expand the platform’s capabilities and continue to help enterprise and mid-market organizations “build data-driven, personalized and engaging professional event experiences.” That will include growing its R&D and own marketing teams, adding to the more than 120 current employees in its New York and Tel Aviv offices.
Ben-Shushan reckons that on average 25 percent of a B2B company’s marketing budget is spent on live events. This has resulted in the number of professional events increasing exponentially each year, such as conferences and seminars, trade shows or other experiences.
However, it remains a challenge to create, manage, market and measure the success of events while maximizing ROI — which is where Ben-Shushan says Bizzabo comes in.
Bizzabo’s better-known customers include Inbound, SaaStr, Forbes, Dow Jones, Gainsight and Drift. Meanwhile, the event management space as a whole is said to be worth $500 billion.
Read the article at: Techcrunch
TPG-backed makeup-subscription service Ipsy is considering a sale or an initial public offering.
The company could fetch about $2 billion in a sale, the people said. A sale or IPO could take place next year, one of the people said.
Ipsy was valued at more than $500 million in 2015 when private equity firm TPG and venture capital shop Sherpa Ventures led a $100 million funding round, a person familiar with the matter said at the time.
Ipsy sells a $10 monthly “glam bag” filled with five cult-favorite beauty products such as Benefit brand mascara or Smashbox makeup primer.
The company, based in San Mateo, California, was founded by social-media celebrity Michelle Phan and CEO Marcelo Camberos, an early employee at the humor website Funny-or-Die.
The company leans on social media influencers, called the Ipsy community, to grow a following and at times plug their products. The most influential of those people, called official creators, have hundreds of thousands of social media followers.
Read more at Bloomberg
Taking advantage of Career Week 2019 at Columbia University in the City of New York, Graduway’s North America President, Chris Marshall, joined Hassan Akmal, MPH, MBA, Inaugural Executive Director of Industry Relations and Career Strategies, Lecturer, and Founder of the Career Design Lab at Columbia University and Mark Carter, Founder of 180 and creator of Idea Climbing.
Engaging Alumni Beyond Donations
Chris noted that when interviewing alumni, most say that they only hear from their alma mater when they are being asked to donate, but what they really are looking for is a mutually beneficial relationship with a connection to the current students. On the flip side, students want mentors and feel connected to alumni of their institution.
Read the article on: Graduway blog
Ipsy is a renewed startup, a beauty website that was founded by Michelle Phan. Ipsy.com launched in 2012; however, the company was first launched on the beta site Myglam.com. Michelle Phan conceptualized and developed the company after her makeup-tip videos on YouTube generating massive views worldwide. The original website, Myglam.com, is still an integral part of what is fast becoming the Ipsy empire. Video tutorials on makeup selection and application are also a vital part of Ipsy’s environment. The goal is to reach those looking for the best beauty advice and tips. Ipsy also encourages seasoned makeup users to share their field-tested beauty advice with others.
Michelle Phan released the Glam Bag subscription program in 2011 with a video on her YouTube channel. The website amassed more than 500,000 users in a short period, and the products sold out each month. Users quickly began to share their own videos relating their experiences with Glam Bag products. Within six months, the site began to experience problems because it was unable to handle the massive amounts of data associated with serving nearly 1 million customers. Phan saw an obvious need to expand to provide current and potential subscribers with the experience they wanted. In September 2012, Phan and co-founders Jennifer Goldfarb, Marcelo Camberos and Richard Frias launched Ipsy.com. The site name was generated from the Latin root “ipse,” meaning self. The idea behind the company was to encourage the exploration, growth and beauty of each individual subscribing to the site. While Phan remains the face of the company, Camberos serves as Ipsy’s chief executive officer (CEO) and Goldfarb serves as president.
Michelle Phan debuted on YouTube in 2007 as a “makeup guru” and has created hundreds of videos and amassed more than 600 million views. Phan’s channel has millions of subscribers, and she serves as a spokeswoman for Lancôme. She has also been featured in Vanity Fair, Forbes, Vogue and Seventeen magazine.
In May 2015, Ipsy launched the Ipsy Open Studios to help teach and develop up-and-coming beauty creators and makeup artists. These studios allow future creators to use studio space for free to practice and develop their skills. The Ipsy Open Studios forum also allows creators access to personal coaching with Phan and to conferences and networking events. Many creators are developing career-changing connections and tips and tricks that will propel their futures. This studio program is also quickly becoming a marketing tool for Ipsy and has led to a steady increase in subscriptions.
The Future of Ipsy
Ipsy faces its most significant competition from Birchbox, a company that offers a similar service for comparative prices. However, Phan argues that Birchbox is less personalized and less devoted to building relationships with subscribers. Birchbox has been successful since its launch in mid-2010. Birchbox has received almost $87 million in venture capital funding as of 2018, but the company has not been as profitable as Ipsy and there are rumors of a takeover.
Ipsy may go public. Bloomberg reports that the company could fetch up to $2 billion in an acquisition.
Read the article on: Investopedia